Рубрыка
Born roughly between 1993 and 1998, Zillennials grew up dialing up the internet — but entered adulthood on Instagram. They’ve seen both worlds: the patience of waiting for a page to load and the instant gratification of swiping through content.
Чытаць далей →For too long, creators have relied on instinct: “Let’s launch and see what happens.”
Чытаць далей →Here’s a conversation I had with a marketing director last week:
Чытаць далей →Let me guess: you’re scrolling through LinkedIn, watching another «personal branding expert» tell you that all you need is a strong social media presence. Meanwhile, your cousin’s cousin just launched their 47th newsletter on Substack, and your feed is flooded with «build your audience on platform X» advice.
Чытаць далей →🌍 Live Location: Share your real-time location in messages for up to 60 minutes.
Чытаць далей →At its Now Playing event in Los Angeles, Spotify announced a range of exciting new features for content creators. The centerpiece of the announcement was the rebranding of its podcast and video hosting platform, now called Spotify for Creators.
Чытаць далей →YouTube is expanding its platform by allowing creators to upload Shorts up to three minutes in length. This exciting update gives you more time to tell your stories, showcase your creativity, and captivate your audience like never before.
Чытаць далей →Acast’s recent study reveals that 60% of daily podcast listeners in emerging markets have made purchases after hearing ads on podcasts.
Чытаць далей →Podcasting has exploded in popularity, with more people listening to podcasts than ever before. If you’re looking to publish a podcast in 2024, it’s important to know the steps involved and how to stand out in this crowded space. In this guide, we’ll walk you through how to publish your podcast, from creation to distribution, with best practices for success.
Чытаць далей →Apple once set the pace for smartphone innovation, releasing groundbreaking devices every two years. But those days seem to be behind us. How and why did Apple «slow down»?
Чытаць далей →Orion Augmented Reality Glasses PrototypeThese AR glasses work both indoors and outdoors, overlaying «holographic screens» onto the surrounding objects. Powered by Meta AI neural networks, they can assist in tasks like suggesting recipes based on available ingredients in your fridge. The glasses come with a «neural» bracelet for control and a wireless device that powers them. The device is operated by eye and finger movements, tracked by the bracelet. They are not intended for general public use.
Чытаць далей →📊 57% of consumers still want to see and touch products before making a purchase.
Чытаць далей →Apple’s fiscal calendar determines when app developers receive their payments. It’s important to remember that when a user subscribes, the funds first go to Apple, and payouts to developers only happen on designated days.
Чытаць далей →Recently, I had the chance to work on an exciting project where we used Facebook and Instagram ads to promote a new podcast. The goal was to drive awareness and increase listenership, and the results were nothing short of impressive. This case perfectly illustrates how powerful targeted advertising can be when it comes to promoting podcasts.
Чытаць далей →Over the past 10 years, the number of registered patents in the field of generative AI has surged from 733 in 2014 to over 14,000 in 2023. Since 2017, patent activity has shown strong growth, with an average annual increase of around 45%.
Чытаць далей →You might be wondering: why does a Russian-speaking Belarusian like myself, Denis Vasilkov, run a personal brand website entirely in English? Fair question! Let me walk you through my reasoning.
Чытаць далей →How to Promote Instagram Reels: A Complete Guide with Meta Ads, Budget Tips, and Audience Targeting
Чытаць далей →YouTube has become one of the most powerful platforms for content creators, brands, and businesses. However, with millions of videos uploaded daily, standing out can be challenging. One of the most effective ways to boost your YouTube video’s visibility is through Google Ads. In this SEO article, we’ll explore how to promote YouTube videos with Google Ads, offering detailed setup instructions, budget tips, audience targeting strategies, and examples to ensure your campaign succeeds.
Чытаць далей →As my blog has gained popularity, many of my friends and readers often ask why I don’t write in Russian or Belarusian. I should have addressed this earlier, but here we are, and I’ll explain—still in English.
Чытаць далей →The future of podcasts is bright and rapidly evolving. As one of the fastest-growing forms of media, podcasts are no longer just a niche interest—they’ve become a mainstream platform for content creators, brands, and audiences alike.
Чытаць далей →Facebook is a powerful platform for reaching a large audience, but getting more engagement on your posts—whether likes, comments, or shares—can be a challenge. Promoting your posts using Meta Ads (formerly Facebook Ads) is one of the most effective ways to boost your visibility and interaction. In this guide, we’ll cover how to set up a Facebook ad campaign to promote your posts, as well as tips on budget, audience targeting, and maximizing engagement.
Чытаць далей →Crafting an effective media strategy is essential in today’s ever-evolving digital landscape. It’s no longer enough to simply post content or launch campaigns—your brand needs a well-thought-out plan that aligns with your goals and resonates with your target audience.
Чытаць далей →In the world of professional collaboration, one of the most important elements for success is effective communication. Recently, I had the opportunity to work with a client (whose name I can’t disclose due to an NDI agreement), and this project underscored just how crucial seamless communication can be in achieving outstanding results.
Чытаць далей →In today’s fast-paced media landscape, innovative approaches in advertising are more important than ever. The days of traditional ads dominating the market are long gone—now, brands must constantly adapt to new platforms, trends, and technologies to capture attention and stay relevant.
Чытаць далей →Hello everyone!
Чытаць далей →